2020 Sustainability Report| Global challenge | 83 Who is behind the water we use at home? Finally, the most significant initiative developed in 2020 campaigns and projects in Europe in the field of public was the corporate campaign entitled, Who is behind the relations and communications. water we use at home?, in which Aqualia assumed its role as an agent for change in society.This campaign In support of the institutional work in the management was created with a view to showing the important work of the pandemic, Aqualia also joined the "Call to Action" that Aqualia undertook, despite the COVID-19 crisis, so campaign promoted by the international Sanitation that no home was left without water and, once used, it and Water for All (SWA) association. The initiative continued returning to the natural environment in ideal highlighted the importance of ensuring access to water condition. The company also wished to raise awareness and sanitation services to stop the spread of the virus. in those areas where it is present on the importance of This association consists of governments from more than staying at home to stop the spread of the virus, for the 60 countries, the United Nations, UNESCO, UNICEF, the purpose of guaranteeing the survival and welfare of the World Bank, the Inter-American Development Bank, maximum number of people possible. CEO Water Mandate, International Water Centre (IWC), Global Water Partnership (GWP), International Water This campaign was acknowledged in the Association (IWA), and companies and associations of all "Communications with a Specific Purpose (COVID-19) kinds. Aqualia joined this association both individually and category in the European Excellence Awards (EEA) which in its capacity as a partner of Aquafed, the International since 2007 have been recognising the most outstanding Federation of Private Water Operators. +67,000 SWA: #Teaser 1 viewings of the campaign World leaders Call to on YouTube Action on water, sanitation and hygiene & COVID-19 15 Million SWA: World Leaders' impressions on banners inserted in Call to Action: Message digital media from Michelle Bachelet, UN Human Rights Chief Published in SWA: Leaders' Call to Portugal, Italy Action: Message from and France Catarina de Albuquerque, SWA CEO