Page 60 - Aqualia MRSC 2015

09 G4-LA12
No to gender-based violence
The company remains committed to
spreading messages among its employees
and clients which seek to raise awareness
and stand up to gender-based violence.
Ávila staff along with Santiago Lafuente and Carmen Rodríguez holding the campaign's image.
In Ávila, Santiago Lafuente, national man- Aqualia has also promoted the participation
ager of Aqualia; and Carmen Rodríguez,
human resources manager of Aqualia, took
part in a round table in which, under the
general topic "What can we do to avoid
this scourge?", they discussed initiatives to spread the message that a society free
that companies, schools and institutions
in general can implement to tackle this
issue. The debate was part of a full day
of activities that kicked off by launching
balloons in the city's main square.
60 HR
Balloon launch in Oviedo.
On the International Day for the Elimination
of Violence against Women, Aqualia
launched a new edition of the “Yo,
con-tigo” campaign, which aims to raise
of its staff in the II edition of the race
“There is a way out of gender-based
violence”, which took place in Retiro Park
in Madrid on 28 June. The 6 km race aims
of gender-based violence is only possible
if each and every one of us gets involved.
Aqualia has collaborated in
promoting the "Speak up.
There is a way out of gender-
based violence” campaign that
received the prize for the best
campaign in the Advertising –
Public Services category from
the Internet Users Association.
The campaign, which focuses
on detecting the first signs of
abuse and the importance of a
supportive environment, is aimed
at preventing gender-based
violence among the adolescent
population.
awareness of this social scourge amongst
employees and society. The campaign was
promoted on Twitter using the hashtag
#AqualiadiceNoalaViolenciadeGénero.
Over the course of the week in which the
campaign was implemented, close to 150
photos and videos were received from 60
services and were used for the campaign's
poster and messages against gender-based
violence.
As part of this initiative, various activities
were implemented in different cities to
raise awareness: in Archidona, primary six
pupils took part by writing messages that
were displayed on a huge mural; in Denia,
Ronda and Oviedo, they stuck hearts with
messages around offices and launched
purple balloons to promote awareness.