Page 57 - RSC Aqualia 2017

Thirteen ways of
taking care of water
that nobody every
told you about
For many places in Spain, 2017
was an exceptionally dry year.
With a view to promoting
responsible consumption
and raising the awareness of
consumers, we developed
a campaign that also
Benefits of
drinking
tap water
In commemoration of the 50th
anniversary of Bilbao’s water
utility, the CABB (Consorcio
de Aguas de Bilbao Bizkaia)
and with a view to showcasing
the quality of tap water, we
organised an event to invite
all Bilbao residents to take
up an interesting challenge.
Over 2,000 Bilbao residents
Responsible use
campaign in Ibiza
and Formentera
The responsible use campaign
in Ibiza and Formentera
is another example of
citizen sensitisation. In 2017,
the Forética Association
recognised this campaign,
which primarily aims to
promote integrated freshwater
Second Aqualia
Journalism Awards
With a view to shoring up
Aqualia’s relationship with
information professionals,
whose contribution entails
publicly conveying the
importance of comprehensive
water cycle management
for the development and
05 CONNECTING WITH CITIZENS
prominently includes the very
didactic video “Trece maneras
de cuidar del agua como nunca
te habían contado” (Thirteen
ways of taking care of water
that nobody every told you “Thirteen ways of taking care of water that nobody
every told you about” video.
about).
had to taste the difference
between their city’s tap water
and another type of water.
The action resulted in
numerous advantages for
citizens consuming tap water,
not only because of its quality,
but also for the environmental
and economic benefits of Showcasing tap water at a CABB anniversary
doing so. commemoration information stand in Bilbao.
management, for pertaining
to the “Sustainable Living
in Cities” initiative under
the “Communication and
Sensitisation” category.
Juan Pablo Merino, Communications and CSR Director,
and Eduardo del Castillo, Balearic Island Delegation
Director, accepting the recognition
from the Fóretica Association.
well-being of municipalities,
the company launched the
Second Aqualia Journalism
Awards “Municipal water
management”. The results will
be announced in the first half
of 2018.
Promotional image of the Second Aqualia Journalism Awards.
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